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Finding Your Niche
Very few products or services break open new markets for previously unrecognized needs. Yet, many startup business plans claim they are in unplowed fields – virtually without competitors. Of course,...
View ArticleSaaS: K_I_S_S – Value, Features & Options
How many times have you seen software marketing pursuing “feature comparisons” – either as a method to breakdown version options or as a comparison against competitive brands? Does “thousands” or...
View ArticleSaaS: Who’s Driving Your Community?
People say that marketing for “cloud services” are really over the top right now – selling a lot more promise than can be delivered. If that’s true, social media is somewhere out in the stratosphere of...
View ArticleSaaS: Agile, Marketing & the Wheel of Death
In our first two podcasts for Haut Tech Conversations we covered service and pricing. Both subjects are critical for SaaS businesses to consider and understand in the context of their product. In the...
View ArticleSaaS: 10 Ways to Fail – Part 2
In Part 1 of this list we covered the first five points – so if you haven’t read that already, I encourage you to go and read that first. For everyone else – here’s the remaining five points in my hit...
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SaaS & XaaS: What Makes Up A “Service?” Part 2
In this article we’re picking up where we left off in Part 1 on our expansion of the podcast we did with Steve Plunkett, CTO of Servitizer and our panel of industry experts – Luis Aburto, CEO of Scio...
View ArticleSaaS & XaaS: What Makes Up A “Service?” Part 1
The question I pose in the title of this article is the theme of the podcast we did this month for Haut Tech Conversations. It turned out to be quite a conversation and you can download it and listen...
View ArticleSaaS: Marketing Afterthoughts
I really enjoy working with entrepreneurs – helping them flesh out their ideas and making them successful. But too often I have to ask them – “What is going to make someone look at your product? How...
View ArticleSaaS Metrics – SaaSoNomics 101
Late last week there was a lot of buzz around the announcement that the president and chief executive at Salesforce, Steve Cakebread, and two of his top sales executives had left the company. The news...
View ArticleFUD Rains on SaaS
The number of negative predictions for the future of SaaS and Cloud Computing have reached a crescendo in recent weeks. There has also been a significant push back from both pundits and bloggers “in...
View ArticleHead to Tail – Leveraging the Network Effect for SaaS
This is the second in our series of of four articles about “The Long Tail” and services (SaaS, On-Demand, etc.) and the Internet. In the first article in this series, we asked the question, “Which of...
View Article![Cloonee, Yandel & ATLAC – Movimiento – Single [iTunes Plus M4A]](http://i.imgur.com/Q8tO40p.jpeg)
